The importance of a professional bio for media practitioners.

First, we are in a time where the media environment is built around digital. Audiences and readers are no longer going out to buy newspapers to read news; they read and engage with news online. So in order to have audiences online, you have to grab their attention, and the bio is a great way to lure them in.

The media practitioner's professional bio is important for attracting viewers; it introduces you and helps to build your reputation in the industry. It creates a lasting and valuable first impression for readers and audiences.

A professional bio showcases a professional's background, competences, aspirations, and areas of expertise.